
For some time now, it’s been frowned upon to think of yourself as beautiful - those who do are deemed as stuck up or conceited.
We want to end this.
Valentine’s Day is coming up - a day we use to focus on love. But more often than not, we forget about the most important person in our lives, ourselves. This Valentine’s Day Week, we (along with Jen) want to challenge you to celebrate and love yourself.
The Campaign
Throughout the week this week, we want you to share with us why you are beautiful. Finish this sentence: “I am beautiful because…”
Feel free to finish this thought however you wish. It can be something physical, but it can go beyond that as well. Celebrate yourself. Show the world that you are beautiful and that it’s okay to celebrate your own beauty, in fact, that’s what makes you strong.
We want to see what makes you beautiful all week. Tweet, Instagram, or blog about it. Be sure to use the hashtag: #IAmBeautifulBecause. At the end of the week, we’ll compile all of your responses to create one beautiful portrait of all of you. Here are some examples of what a post/Tweet/Instagram might look like:
But the campaign doesn’t stop there. In the spirit of Random Acts of Kindness (or Happiness), encourage strangers to answer the same question. You could even put up post-it notes or prompt cards around your community. Maybe you can put them in bathroom mirrors or in books. Give people the chance and room to respond to this prompt as well as see what people have to say.
Check out Jen's post and see what cool things she has planned for the project!
So, much like One Direction would sing about, what makes you beautiful?